Tag Archives: Soft power

Monocle Magazine’s annual Soft Power list keeps northern Europe on top

The British-based international magazine Monocle has release its annual list of nations’ soft power prowess. Britain came out on tips this year following the successful hosting of the Olympic Games. Northern Europe scored highly and the draw-card of the Germanic and Scandinavian nations were in general the arts, friendly business environments, entrepreneurial population, and good education systems. Continued economic troubles saw previous winner France and other southern European countries such as Spain and Italy sink on the list.

These were the top entrants:

  1. Great Britain
  2. United States
  3. Germany
  4. France
  5. Sweden
  6. Japan
  7. Denmark
  8. Switzerland
  9. Australia
  10. Canada
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Olympics and measuring national power

The London 2012 Olympics are long gone, but still to note for a foreign policy wonk, an article in the Foreign Policy magazine makes an interesting comparison between the final medals table and other measures of national power. There is more than just a hint of similarities between sporting prowess and GDP.

Olympic medals table and national power

Spanish football team most popular in the Middle East

According to a poll by the polling institute YouGov carried out in the Middle East and North Africa, Spain is the most popular team in the Euro 2012 championship. The poll asked those most likely to watch the Euro both which team they want to win and which team they expect to win. Spain scored highest on both questions.

The results of the question “Which team do you want to win the Euro 2012?”

Spain               33%
Germany        16%
Italy                11%
England        10%
France            9%
Netherlands  4%

Football, or soccer as it is sometimes referred to, has become an important tool for projecting European soft power, as well as a profitable export to an Asian audience.